Privacy Policy

This Privacy Policy describes how Shapemate (“we”, “our”, or “us”) collects, uses, and protects your personal data when you visit our website, use our WhatsApp bot, or interact with our services.

1. Data Controller

Shapemate
Owen & Stojek GbR
Cologne, Germany
Email: hello@shapemate.eu

2. Data We Collect

We may collect the following types of information when you use our website or WhatsApp bot:

• Personal information (e.g. name, email address, phone number) when you contact us or sign up for newsletters.
• Usage data such as your interactions with the website or messages sent to our WhatsApp bot.
• Technical data such as browser type, device information, IP address, and approximate location for analytics purposes.

3. How We Use Your Information

Your information may be used to:

• Provide and improve our services and user experience.
• Respond to inquiries and customer support requests.
• Send updates, newsletters, or marketing messages (only with your consent).
• Analyze usage data to improve our platform’s performance and security.

4. WhatsApp Integration

When you interact with Shapemate via WhatsApp, we process messages to deliver features such as workout tracking or nutrition logging. These messages may include personal data that you voluntarily provide. Data is transmitted using WhatsApp’s end-to-end encryption, but processing is governed by Meta Platforms Inc. under their own privacy terms.

5. Cookies & Analytics

Our website may use cookies and similar technologies to collect anonymous usage statistics. We may use analytics tools (e.g. Vercel Analytics or Plausible) that do not track personal identifiers or create behavioral profiles.

6. Data Retention

We only retain personal data for as long as necessary to fulfill the purposes described in this policy or as required by law. You can request deletion of your data at any time by contacting us.

7. Legal Basis for Processing

Under the EU General Data Protection Regulation (GDPR), we process personal data based on:

• Consent (Article 6(1)(a) GDPR)
• Performance of a contract (Article 6(1)(b) GDPR)
• Legitimate interests (Article 6(1)(f) GDPR)

8. Your Rights

You have the right to access, rectify, erase, or restrict processing of your personal data. You may also withdraw your consent at any time by emailing us at hello@shapemate.eu.

9. Data Security

We use appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, no system is entirely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Last updated” date. Please review it periodically to stay informed.

Last updated: October 2025